Lagos-based architecture practice Oshinowo Studio has designed sports and streetwear label Adidas’s first West African flagship store in Lagos, Nigeria’s largest city.
Located in the sought-after Victoria Island area, Oshinowo Studio won the project following a design competition held by ONL Estates with a brief to draw together Nigerian art, culture and aesthetics with the global brand’s style and personality.
The company’s design draws inspiration from Lagos, as the city is home to urban culture in Nigeria and exists as a global centre of creativity.
The two-floor, 380 square metre project is a retrofit of an existing 1970s building and is conceived as a combination of clean lines overlaid with a façade that adds a layered texture — reflecting the depth and complexity of the upcycling, reuse and regeneration — that can be found throughout the city.
In addition to the aluminum-clad façade, the company’s approach involved adding a steel frame and glass extension, a solar power system, a sewage treatment plant with capacity for the reuse of waste water as irrigation, and an advanced air conditioning system.
The existing 25 year-old Roystonea regia trees have been retained, alongside the installation of a new basketball half court and a stage for events.
The project represents an opportunity for Adidas, which also carried out the interior design and fit-out of the store, to collaborate with contemporary Nigerian artists Chinelo Ezewudo, Osa Okunkpolor, Dennis Osadebe, and Ayoola Gbolahan.
Oshinowo Studio Founder Tosin Oshinowo said: “We have relished the opportunity to create a scheme that combines our love of Lagos and of Nigerian contemporary culture, with out global perspective and approach.”
Oshinowo attributes the design is inspired by the city’s resilient, adaptable and go-getter resolve, thus, building a place of convergence for sports and culture.