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Brookfield Properties is Now BGRE

28 Jul, 2026
Pictured: Lowell Baron, CEO, BGRE


Brookfield Properties today announced it has rebranded as BGRE effective immediately. The change reflects the business’ continued growth and evolution as one of the world’s premier, global real estate operators and developers.

BGRE combines global scale with deep local expertise, managing more than 30 million square metres of office, logistics, hospitality, retail and residential space in gateway markets around the world. Supported by thousands of employees worldwide,

BGRE remains committed to building strong partnerships, operating sustainably and creating places where people can work, live, connect and thrive. The rebrand to BGRE marks the next chapter for the company, while maintaining the values, discipline and long-term perspective that have defined its business for more than 70 years.

The rebrand to BGRE enables the platform to define its market-facing approach and continue to build its reputation as a premier, global real estate operating platform. There is no change to business operations or personnel.

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