Veriu CEO Zed Sanjana has announced the first Veriu-branded Melbourne property, to be located adjacent to the city’s iconic Queen Victoria Market.
The new hotel is slated to open in late-2022 as part of PDG Corporation’s major renewal of the Queen Victoria Market. The development will be a 111 key apartment hotel with a swimming pool, gym, co-working spaces and a café.
Along with the hotel, the project includes the City of Melbourne’s largest community hub – facilities such as childcare, family services and an underground car park, complemented by fine-grain retail and a limited number of residences.
The new retail space will benefit from 140 years of on-site trading history, integrating market legacy with modern laneways that provide new entry points to one of Melbourne’s most well-travelled precincts.
“We see wonderful opportunities in the market currently to become a key amenity component to larger mixed-use developments like Queen Victoria Market, which brings much-needed community infrastructure and facilities to the neighbourhood,” Mr Sanjana commented.
Veriu is aiming to add over 500 keys to the Victorian market over the next five years within stand-out neighbourhood locations like Carlton, Prahran, Richmond, Windsor, South Yarra, South Melbourne as well as CBD Melbourne.
Nationally, there are a further 10 sites in the pipeline across Sydney, Perth and Adelaide.
“We are currently targeting to open between 20-30 hotels under the Veriu brand over the next 10 years with a focus on interesting neighbourhoods that meet our brands criteria,” specified Mr Sanjana.
“Our network roll-out is focussed on creating more unique and interesting accommodation experiences for our customers in CBD and suburban neighbourhoods,” he added.