Melbourne-based property developer, DealCorp, has announced a partnership which will see international hotel group, The Standard, open its first Australian location in Rose Street, Fitzroy.
The project, said to be worth in excess of $60 million, is designed by Woods Bagot architects with interiors by Hecker Guthrie and is slated for completion in 2023. DealCorp purchased the site in 2018 and subsequently had a hotel permit approved in 2019.
The Standard, Fitzroy, will feature 127 rooms over seven levels including an intimate rooftop experience. The Standard’s unique style of hospitality, defined by compelling design, and engaging culinary and cultural experiences, will complement Fitzroy’s bustling creative community, surrounded by bars, cafes, galleries, and retail.
DealCorp Executive Chairman, David Kobritz, said with the country’s focus turning to a post-COVID era, it feels like a pivotal moment for hotel and travel.
“The Standard was a natural choice for our Rose Street hotel project. Not only are our brand values aligned but they are the perfect operator to bring to a suburb like Fitzroy which has such a rich culture and history.”
Standard International CEO, Amar Lalvani, said that the Fitzroy neighbourhood in Melbourne represents exciting new territory for The Standard but at the same time feels totally familiar.
“DealCorp’s commitment to making long-lasting contributions to its community is aligned with our own history of enhancing the neighbourhoods we become part of,” Lalvani shared.
“The hotel’s design will take cues from Fitzroy’s industrial heritage, whilst also being respectful of its residential surrounds.”
Woods Bagot Principal and Regional Design Leader (Australia & New Zealand), Peter Miglis, said the hotel was designed to be local – to continue the architectural traditions of Fitzroy and sustain the neighbourhood’s artistic and cultural spirit.
“Fitzroy’s history of corner pubs, workers cottages, grand housing and industry-inspired our approach to the building’s façades. Weathered steel and concrete are robust, timeless materials that sit comfortably straight away and, over time, will add charm as they patina,” he said.
Hecker Guthrie Associate, Josh Watt, added: “In looking to connect The Standard Hotel to its local surroundings Hecker Guthrie has drawn from the breadth of Fitzroy’s historic past to underpin our approach to the interiors – to create spaces that bring together ideas of soft industrialism, youthful eclecticism with a sophisticated palette of materials.”
The Standard, Melbourne will join The Standard’s growing portfolio of hotels, which include the award-winning The Standard, London and The Standard, Huruvalhi Maldives both of which last year joined The Standard hotels in New York, Los Angeles and Miami.