Wellington Street in Collingwood is set to be transformed into a New York Meatpackers-style $280 million luxury residential and retail precinct, Victoria and Vine, in the coming weeks.
Developed by GURNER and designed by Cox Architecture, the project is bordered by Cambridge Street, Victoria Parade, Derby Street and Wellington Street, offering one of the largest infill sites this close to the CBD, with over 200 metres of street frontage over an entire suburban block.
Victoria & Vine will include nine unique buildings, each using juxtaposing materials and finishes to showcase their own individual identity but come together to form a vibrant street frontage which pays homage to the rich tapestry of warehouse-style, historic buildings for which New York’s Meatpacking district and Collingwood are known.
“This project brings together polish and sophistication. A material palette of reclaimed brick, warm timber, and worn and rich textures creates an elegant, imminently New York aesthetic,” said COX Architecture Director, Phillip Rowe.
The buildings have been carefully curated to ensure they do justice to the historical significance of Collingwood’s Foy and Gibson precinct, using reclaimed brickwork and industrial masonry elements such as metal-framed windows and floor-to-ceiling glass cavities and voids, applied differently across each of the nine smaller buildings.
The 200 metres of street frontage will be anchored by 11 retail tenancies at ground level, creating industrial-inspired spaces for world-class food and beverage operators to join Collingwood’s thriving hospitality scene.
Victoria & Vine will also deliver over 4,500 square metres of resident amenity over four different levels.
Dubbed the ‘V&V Private Club’, key amenities will include a health club, rooftop lounge, multiple spa retreats and private dining facilities, a rooftop infinity pool and sundeck, an outdoor cinema, co-working space and business lounge, NYC-inspired bar and library, teppanyaki bar and a number of rooftop retreat spaces.
Renowned interior designer, David Hicks, has already been engaged by GURNER to collaborate on the interiors, creating two different collections that speak to the two unique locations that bookend the project.
Mr Hicks said there are two interior design schemes that have been inspired by the surrounding neighbourhoods.
“There is a clean, classic, highly crafted scheme reminiscent of East Melbourne’s old school personality, juxtaposed with an option that celebrates the artisan character of Collingwood with more of an urban, textured approach. Both aim to align the interiors to the location, creating a powerful connection to place.”
The developer is expected to commence the formal sales campaign in the coming weeks.