The Beach Apartments Broadbeach has ‘topped out’ and is sprinting towards the finish line ahead of the 2018 Gold Coast Commonwealth Games, as purchasers swoop on the final apartments in the $150 million tower.
Builder Multiplex this week poured the final floor of the 35 level, 219 apartment tower, being developed in joint venture by Anthony Moreton Group and Pryde Group. Construction has progressed ahead of schedule, meaning the building is now expected to be completed and operational in December this year, some three months earlier than anticipated.
The Beach is more than 95 per cent sold, with purchasers from around Australia snapping up the final two bedroom, two bathroom apartments available from $639,000.
The apartments, which feature sweeping views of the beach and Gold Coast hinterland, will be managed by international hotel owner, operator and investor Minor Hotels.
Minor Hotels will manage The Beach as AVANI Broadbeach Residences, which will signal the first AVANI to open in Australia joining the brand’s 18-strong portfolio spanning 12 countries across Asia, the Indian Ocean, Africa and the Middle East.
AVANI has this week commenced marketing the property, and has already started accepting forward bookings, allowing holidaymakers to capitalise on the summer holiday period and the Gold Coast Commonwealth Games in April 2018.
AVANI has also this week appointed Brett Hohn to manage AVANI Broadbeach Residences.
Mr Hohn is a highly experienced hotel manager, with more than 20 years experience in the industry working for several international resort brands.
He says he anticipates a ‘full house’ at AVANI Broadbeach Residences during the Commonwealth Games period.
“You really couldn’t ask for a better location to capitalise on all the economic and entertainment benefits the Commonwealth Games will bring to the Gold Coast. Broadbeach is in the geographical heart of the city with easy access to the motorway and public transport, so everything is within easy reach,” he said.
“Aside from sporting events, Broadbeach is the Gold Coast’s ‘lifestyle capital’ and is on the doorstep of some of the city’s best beaches and restaurants, the recently renovated Pacific Fair shopping Centre, the Star Casino and Gold Coast Convention and Exhibition Centre, so it really ticks all the boxes.
“We are anticipating a high occupancy rate not only during the Commonwealth Games but all year round due to the property’s premier location.
“The AVANI brand has an excellent reputation internationally, and as such we expect AVANI Broadbeach Residences will be highly sought after by holidaymakers, which is another great vote of confidence for investors.”
CEO of Anthony Moreton Group Mr Tony Hazell says while the opportunity to capitalise on the 2018 Commonwealth Games has been part of the appeal, most purchasers are taking a long term view due to the property’s premium location.
He says Broadbeach is set to take ‘centre stage’ on the Gold Coast over the coming years.
“The Beach will be ready for occupation this Summer, so it is appealing to purchasers who want to secure a brand new apartment off-the-plan without a long wait to pick up the keys or to start earning rental income,” he said.
“In recent years Broadbeach has seen more than $1.5 billion in investment, led by a planned $850 million, two stage upgrade to The Star Gold Coast Casino and a $670 million expansion and renovation of Pacific Fair Shopping Centre.
“The second stage of the Gold Coast Light Rail, which will link Broadbeach to Brisbane by connecting with the heavy rail system at Helensvale, is nearing completion, and the third stage linking Broadbeach to the southern Gold Coast is currently being designed.
“Broadbeach has tremendous appeal for both permanent residents and holidaymakers alike.”
Mr Hazell says The Beach Apartments, designed by award-winning architects DBI Design, is being built to maximise access to and views of its namesake.
“The Pacific Ocean, expansive beach and Gold Coast hinterland are the ‘hero views’ of every single residence in the property,” he said.
“The Beach Apartments is also the only new residential high rise property to be delivered and operational prior to the 2018 Commonwealth Games, and is therefore assured of being solidly booked from the first day of opening.”
Image from left to right: Brett Hohn (Avani), Warren Pryde (Pryde Group), Tony Hazell (Anthony Moreton Group), Cory Hinds (Multiplex)