The Building Designers Association of Victoria (BDAV), a peak industry body which represents building design professionals, has officially launched a new name and complete rebrand to take the membership organisation into the future. From now onwards it will trade under the name ‘Design Matters’.
The change represents the culmination of 18 months of work, as the not-for-profit organisation sought to understand its existing footprint, opportunities for growth and expansion of services within the design sector.
The new vision – to broaden, build and embed the appreciation of good design into contemporary Australian culture – highlights the refreshed direction of the organisation.
Design Matters will become a voice of authority for the delivery of good design in Australia.
Design Matters President, Dominique Hunter, said the rebrand reflects the organisation’s change in membership and service offering as well as the evolution of the brand.
“Our organisation has grown to become one of the largest building design associations in Australia,” Ms Hunter said.
“We have expanded our member base to represent building designers, draftspersons, interior designers, architects, service designers, energy raters and a range of other disciplines from the building supply chain. These members have been attracted by the services, advice and advocacy we offer.”
Ms Hunter said the brand transformation reflects 37 successful years as a membership organisation that delivered a level playing field for building designers.
“We have achieved registered building practitioner status, open licence, tailored PI insurance and the Advanced Diploma of Building Design (Architectural) qualification,” she said.
“We now need to focus on creating a solid foundation to build upon that can meet the evolving needs and expectations of members for the next generation.”
Alongside the launch of a new website this week, the roll-out of the new brand included building designer tools aimed at improving client knowledge and relationships, and a consumer-focused marketing communications campaign to encourage consumers to seek the expertise of building design professionals.
“As our members concentrate on delivering better design solutions for clients, we’re here to drive excellence and provide support so members and the wider industry can realise a better future, a future in which design matters,” Ms Hunter stated.
For more information, visit designmatters.org.au