Property development and asset management group Salta has officially launched Fitzroy & Co, the inaugural project of its dedicated Build-to-Rent (BTR) platform, Est.
Situated in the sought-after inner-city suburb of Fitzroy North, Fitzroy & Co offers a unique alternative to larger-scale BTR developments in Melbourne.
With just 94 apartments across 14 levels, the project provides high-quality rental housing that combines contemporary living with the character of a boutique hotel.
Salta Managing Director Sam Tarascio emphasised the project’s focus on lifestyle, social connection, and tailored amenities as crucial elements in addressing Melbourne’s housing challenges.
“We saw an opportunity to elevate the rental experience with high-quality, highly contextual apartment designs and curated services that reflect the lifestyle experiences many renters are seeking,” Tarascio stated.
Fitzroy & Co boasts over 1,000 square metres of shared communal spaces and amenities, including:
- A co-working space and private meeting room
- A comprehensive gym and separate yoga studio
- A resident sky lounge with a cinema room and dining area
- A rooftop pet park and pet spa
- A 376 square metre mural by First Nations artist Lisa Waup
The project also features carefully curated artworks from emerging and local First Nations artists throughout the common areas, emphasising community and cultural connection.
Tarascio noted a diverse mix of potential residents, including singles, couples, and interstate transplants attracted to the project’s “set up and go” nature and desirable location.
Fitzroy & Co is part of Salta’s broader commitment to the BTR market.
The company plans to deliver 4,000 apartments within its $3 billion Est platform across Melbourne, including projects in Fitzroy North, Docklands, and Richmond.
